It depends on which platform you want to use for your blog. Many use Wordpress and Blogger (mine uses Blogger) and they only allow you to set up as a subdomain. Maybe there are some other CMSs that allow you to set up as Subdirectory but I think Wordpress and Blogger are probably the most popular ones.
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RE: For a parent blog on our website, what should we go for - Subdomain or Subdirectory?
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