Blog Posts
5/4/2020
By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. I’m going to walk through one such instance to reveal how it all works together, what can be learned from this experience, and the type of result it can achieve.
1/20/2020
Which top-tier publishers link out the most, and which confer the most value? Kristin Tynski analyzes the data.
12/10/2019
If you’re involved in any kind of digital PR, you know how hard it can be to find a good home for your content. In this post, learn how to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with.
9/23/2019
Images are driving more traffic than ever before. What are some tools you can leverage to better optimize your image SEO and capitalize on the opportunity?
8/12/2019
We pulled 8,400 articles containing the text “study finds” to understand what types of data journalism, themes, and strategies for outreach can be most effective for link building.
2/25/2019
Find the best places to pitch the content you’ve worked so hard to create.
10/29/2018
By analyzing data from the top 400 most trafficked American publishers, we explore the visual inter-linking matrix of media sources that drive content and the connectivity among these news syndication networks.
8/29/2018
The long tail of link building holds a wealth of value, but you might not know it unless you've done the analysis. Luckily for us, Fractl did — here are the results.
3/24/2014
As content marketers, we are tasked with an extremely complex objective: to create content that resonates with audiences, spurs action, and often can spread virally.
I am the VP of Creative at Fractl where I head up a team of talented and inspiring designers, programmers, writers, and journalists. I am responsible for making sure that we come up with incredibly shareable, and often viral campaigns, and making sure that we exceed the expectations of our clients. Prior to Fractl, I was one of the owners of Voltier Digital, a full service agency that was acquired in 2011. I have a Bachelors degree in communication from Boston College. You can contact me here: https://www.frac.tl/contact/