Latest posts made by kscotbarr
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RE: Three Sites or One?
Thanks all for the advice. I'm definitely recommending combining everything into one site. Right now he's got 2 sites, each focusing on different aspects/services that he provides. Any recommendations on how to effectively leverage the traffic he's already getting to the 2nd site (that I'll remove)?
Also, can anyone point me to examples of sites that have effectively optimized for multiple services on the same site?
To give a little more background, this client offers a number of related services, including doctor assisted weight loss and hormone therapy (among several others). Many of his competitors only deal with one of those services, so their sites are all about weight loss or hormone therapy. My client's concern is that a potential patient will come to his site for, say weight loss, and be turned away because it's lost among all of the other services, while his competitors are clearly all about simply weight loss.
As EGOL noted below, this client thrives on cross-selling his services, and in my mind one of his main selling points is that he is a one-stop-shop for multiple, related services.
posted in On-Page Optimization
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Three Sites or One?
I have a client who provides three distinct, although related, services. Some of his competitors only provide one of those services, and thus their sites are more saturated with that particular service. Would it be best to develop three different sites optimized for each particular service, or could I achieve the same effect by optimizing different sections of one site for each service?
posted in On-Page Optimization
Prior to embarking in my web design career, I lived and worked for six years in China, helping to establish a non-profit organization that works to empower the underprivileged in some of the more rugged areas of that country. I still have strong connections overseas and remain keenly interested in other languages and cultures.
When I returned from China in 2004 I settled upon web design as the primary outlet for my natural inclination to create. I enjoy organizing, designing, building, making something that previously wasn't there, or taking something that already exists and making it more beautiful. The Internet has become my medium of choice, with HTML and CSS the tools in my toolbox.
