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That is a good point. The US not really having a country domain means that we have end up with a different perspective. It will be worthwhile trying to see how some of these new domains work soon. Some will be really useful for email. Sending to joe@nike will be much easier if your company can afford to fork out for their domain.
Has anyone heard if companies are testing these new domains?
Hopefully we will get some more thoughts on this.
We have seen that there are a lot of new gTLDs coming available. Does Moz have any insight on how the various search engines are going to treat them. Will they be a backwater of the internet or are some of them likely to become relevant and used by major companies. If we were to simultaneously set up new sites based around a .com domain and say a .shop domain, would they both grow equally?