We recently acquired a new domain to replace existing as it better fits our brand. We have little/no organic value on existing domain so switching is not an issue. However the newly acquired domain was previously used in a different industry and has inbound links with significant spam scores. How can we let Google know that these links are not valid for our business and start rebuilding reputation of the domain? Disavow tool?
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How to switch brand domain and address previous use of domain
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