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Hi,

I'd recommend using a sitemap index. It allows you to address multiple sitemaps in GSC so you could have one for 'static pages' and another which generates for blog content.

Hi Luca,

Content for e-commerce sites should be focused on conversion; if it is strictly an e-commerce site (no blog etc) then ensure your content helps people get the product they need, rather than providing a guide on a subject - you don't need to inform people how to use a knife, rather why they need a knife and how it can improve how they perform a certain activity.

I've experimented with a number of different content combinations in e-commerce and the two that have performed the most positively are 1) dedicated landing pages (400 - 600 words) with 3 or 6 items included below the text, and 2) item listing pages with 12 items visible but less written content than in example 1.

It can depend on what your niche is; there can be much more content written about certain items than others, but targeting your audience is a must.

Disavow is a powerful tool and using it is something you should be certain of, but it sounds like it would be the right choice in your case.

The disavow file is something you should always keep on top of; it's better to add 2 or 3 domains so that you can attribute results to changes made than adding 700 domains at once as it may be more difficult to pin point exactly which domains affected you negatively.

Would it not be easier to have something on the individual page to say that the house was sold (and not 404), "but here are some similar properties in your price range/preferences"? This would allow Google to crawl through to these suggested pages and help them get indexed.

In your list of 4 items, 2 are more dev focused (though the UX designs can be done without devs initially). So I'd take a look at bringing someone in who can at least put some wireframes together for you for the UX side of things.

Quality content and backlinks _could_be done by you, though it depends entirely on your needs with regards to content; are you looking at implementing product specific landing pages, for example, or just improving product descriptions? Is there a reason you would add a blog to your website; does it have any potential reader base?

• On your Irish domain, why do you have French in the page title? And why are there so many issues with how things are displayed? Example: http://www.keyonline.ie/en/kie/castors---wheels

Yoast will be able to handle it, though you might need to upgrade to premium for the plugin.

There are many other capable redirect plugins for WP which should do the trick too.

It's caused by having embedded YouTube videos. These YT ad scripts being blocked will also lead to a partial fetch.

If you have access to the old live WordPress site then you can set up redirects in there from old posts to new, relevant posts on the new site.

What content was actually duped? I barely see any content at all on goglupe.

Hi,

Have you checked the health of your backlinks, specifically to those pages? A client of mine disavowed a large number of domains and lost some PA, however this should return once the low value of the disavowed backlinks is recognised.

On a related note, have you seen a large increase in backlinks and analysed the "spam score" of those domains?

Hi,

One of the reasons we add the brand name at the end of a title is to allow for users to recognise the brand, whether they are new users and have heard of the brand and thus are more likely to trust it, or returning users who have used our website before and weren't aware that another service was offered, but are more willing to return to a website where they have had a good experience.

It also ensures your brand SEO is as strong as possible, so if someone were to search your brand name they wouldn't be presented with a competitor who happened to mention your website a few times, rather than your website.

It depends on how the first link is treated; links from profiles are often set as 'nofollow' and so pass no value to the target page.

Quickly checking on Quora, for example, they use a 'nofollow' tag on their links from answer contributor names.

Disavow is a powerful tool and using it is something you should be certain of, but it sounds like it would be the right choice in your case.

The disavow file is something you should always keep on top of; it's better to add 2 or 3 domains so that you can attribute results to changes made than adding 700 domains at once as it may be more difficult to pin point exactly which domains affected you negatively.

I'd suggest doing the work yourself with the assistance of programs such as BuzzSumo.

Doing the work yourself will help keep you in touch with how your brand/business is being talked about in both social platforms and blogs, as well as everything in between.

It's caused by having embedded YouTube videos. These YT ad scripts being blocked will also lead to a partial fetch.

If you change your domain then expect your rankings and traffic to drop significantly for at least a short period of time (a few months is likely). You'll need to set up 301 redirects from the old domain to the new, pointing to relevant replacement URLs on the new domain; .us/how-to-redirect => .com/how-to-redirect

The .us domain will help focus on a US market, though a .com will also do the same. The differences is a .com is also international, so users from the UK, France, etc may still feel comfortable dealing with a .com domain, but may not with a .us one.

The most important thing in terms of SEO is the users' experience in finding the answer to their query; too many people focus on using '-' in their URL in order to get the perfect, keyword rich domain, but Google actually looks for the speed and efficiency in which you can answer a query for "easier routes from IL to KY".

.com, .net, .org. They're all pretty much the same in terms of value; they're all TLDs. The key difference in them is how your users react to them; a charity/public service website may see better results by using a .org for example, but a multinational corporation would likely only settle for .com or .net.

So, they're copying your content but providing a link back to your website? Sounds like it could be recognised as providing credit for the content.

It shouldn't take "6 months" to recover from bad links as backlink analysis is now part of Google's "live" algorithm, any changes should see results within a few days/weeks at most.

Use the "latest links" and "most links" tools in GSC to download a .csv file and analyse the amount of links you are getting from "spammy" domains, disavow those and benchmark so that you can check results.

Yoast will be able to handle it, though you might need to upgrade to premium for the plugin.

There are many other capable redirect plugins for WP which should do the trick too.

Hi Luca,

Content for e-commerce sites should be focused on conversion; if it is strictly an e-commerce site (no blog etc) then ensure your content helps people get the product they need, rather than providing a guide on a subject - you don't need to inform people how to use a knife, rather why they need a knife and how it can improve how they perform a certain activity.

I've experimented with a number of different content combinations in e-commerce and the two that have performed the most positively are 1) dedicated landing pages (400 - 600 words) with 3 or 6 items included below the text, and 2) item listing pages with 12 items visible but less written content than in example 1.

It can depend on what your niche is; there can be much more content written about certain items than others, but targeting your audience is a must.

I'd question that timing. I recently uploaded a disavow file containing a few hundred domains and saw an uplift within a week.

You should be able to change this in your .htaccess file.

RewriteEngineOn

RewriteCond%{SERVER_PORT}80

RewriteRule^(.*)$https://yourdomain.com/$1 [R=301,L]