Hi all. I have a dilemma that I'm trying to work out a solution to and could use some input.
We offer a Foreign Qualification (FQ) service for businesses, and thus "foreign qualification" is a strong keyword for which we currently hold great ranking position for our service page.
FQ is different in each state, so we have a series of blog posts focusing on the requirements for each state. "Alabama foreign qualification" is one of many long tail keywords (50 states x various phrasings) we're targeting here.
The problem is that it's impossible to write 50 blog posts that are not very similar content, since the process is similar, just not identical, in each state. I'm worried about duplicate content penalties here.
I'm thinking that I'd want to create a landing page that serves as a hub for each of these blog posts, perhaps with a reference table for the 50 states too, and set the blog post canonicals to this landing page (thereby pushing all state-focused long tail KWs there). However, I don't want to take away ranking strength of the aforementioned service page for the primary keyword.
If I do this, and also link the new landing page to the service page using "foreign qualification" as the anchor text, am I more likely to add or take away from the strength of the service page?
Thanks for any and all insight!