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So, I have a website www.mobikwik.com which provides mobile phone topup in India. I signed up for SEOMOZ Pro membership a little less than a month ago.

For all our competitors , which rank above us in google as of today , I checked out two things

a) competitive link analysis     and

b) on-page optimization.

On b) , our home page had the best optimization for targeted keywords and the best score amongst all competitors who ranked above us.

On a) , linkscape tools showed our moztrust and mozrank to be the best. Except for 2 competitors, our domain authority was also better than the rest.

Inspite of all this, our website is ranked no more than 6 on google for all targeted keywords. We have the best quality links amongst our competitors.

I am at a loss to understand this and how to improve our ranking. I have to make a decision whether to renew my SEOMOZ membership in 2 days time. Please help me decide!

I run an ecommerce website in India and have a payments/visits ratio of roughly 23%. We have been running this website for 1.5 years and this is now a steady state number. I think this is what you should be interested in , see if your campaign maintains these numbers over a few months.