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Yes - I was sure to update any blog links to point to the appropriate new location on the new site.  Webmaster Tools seems to be happy enough with this.

Thanks for the links on URL parameters.  I've just added this information to WMT...although I suspect it won't make a huge difference, as I hear that the Google bot is now quite good at detecting the use of these sorts of parameters automatically.

The Moz results remain a mystery...

Hi Patrick.

I hadn't thought about the links from the breadcrumb, BUT again - our competitors are doing exactly the same, yet seem to only have a fraction of our "internal links" figure (according to Moz's Crawl Test tool).

I completely agree with the Domain and Page Authority points (I feel that a domain as old as ours deserves a much higher value for both), but wasn't sure how best to go about raising it (aside from good old fashioned quality link building).

The titles, headers and content are what we're focusing on currently, so that should be resolved soon enough.

Our blog posts have been directly ported over from the old site (hence the ridiculously long names!), but appear to be some of the few pages that ARE actually ranking well in Google results, so I'm slightly reluctant to mess with them at the moment!

Our products do change occasionally, but the ecommerce platform should keep the sitemap up to date whenever this happens, so that shouldn't be a problem (although do you think it's a problem for the update frequency of every page in the sitemap to be "weekly"?).

These issues aside, can you see any other reason for the huge number of reported internal links to the home page?

Hi guys.  Thanks for the responses.

The site is www.ukweddingfavours.co.uk.

Duplicate content shouldn't be an issue, since I've already included canonical links and 301 redirected anything from non-www to www, etc.  Granted, some products are very similar, but they aren't flagged as duplicate content.  The site was only added to Moz Analytics a few weeks ago (but has obviously been tracked in GA for years).

I've already used Screaming Frog (mainly to locate dead links).  The only other issue that it highlighted is lengthy title and meta description tags (which we're currently working on).

A lot of the ecommerce platform has been customised specifically for our site, so we have the flexibility to change pretty much any part of it, if necessary.  Our site has been around much longer than our main competitors, and I'm keen to do anything necessary to bring it back to where I feel it belongs.

Please feel free to take a look and let me know what you think.

Thanks.

Hi all,

I'm working on an ecommerce site which has been around for almost 20 years.  Over the years it has started to suffer in Google's search results and the decision was recently made to completely overhaul the site.  We're now very happy with the website's design, and care was taken to maintain page rank via 301s, etc.  However, the site has just fallen off the bottom of Google's first search result page (for the first time in years) for our main keyword.  I signed up here in the hope of using Moz's SEO tools to help us return to our former glory, but I'm seeing some confusing results:

I've run a crawl test on our site, as well as on our two biggest competitors. One thing that really stood out was that we have over 1000 "internal links" to our homepage, whereas our competitors both have around 20-30 (both of which appear at the top of the first SR page).  Since the rest of the "on-page SEO" looks OK, I suspect that this could be causing our problems, but I don't understand where this "internal links" number is coming from. Links to our competitor's homepage appear in the navigation bar on every single one of their product pages (which they have about 500 of), yet your report only claims that they have 30 links.  The only link to the homepage appears in the site's main navigation bar (which obviously appears on every product page - exactly as it does on our competitors' sites).  Additionally, almost every other page on our site apparently has 0 "internal links" and 0 page authority.  Is this a problem with Moz's crawl test tool, or is our site actually at fault?

The above has been asked directly to Moz staff, but I haven't had a reply.  I'd hugely appreciate any words of wisdom from the community.

Many thanks in advance.

Nick