Thanks for the responses, everyone! And thanks for those resources, Miriam. Very helpful!
Posts made by PapercutInteractive
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RE: Changing Business Names
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Changing Business Names
Hi All,
I am working with a client that is changing its business name and website domain. Obviously, they want Google Maps to display their correct information. I know that in order for this to happen, they will need to do some citation clean-up and update their Google+ Local page, but does anyone have any opinions on the order in which these things should be done?
Thanks!
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Merging Domains
Hi, Everyone,
My company is currently working with a client that has multiple websites and is interested in merging them into one. One is a primary corporate site, the other is a site for a single line of products. They obviously want to merge the product site into the corporate site. The interesting thing is that the product site outperforms the corporate site. It has the highest traffic, and it has far more links/linking domains, a higher domain authority (although only by two points), and much more social activity. However, their reasons for wanting to merge the two are completely valid - less management, URL would match print collateral, etc.
They're asking our opinion on whether or not to move forward with the merger. I'm leaning toward no simply because of the fact that the site they want to merge is outperforming the other. I'm curious, though, to get some other opinions on this. Would a merger be worth the work in this case? Any advice would be appreciated. Thanks!
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How to Handle Subdomains with Irrelevant Content
Hi Everyone,
My company is currently doing a redesign for a website and in the process of planning their 301 redirect strategy, I ran across several subdomains that aren't set up and are pointing to content on another website. The site is on a server that has a dedicated IP address that is shared with the other site. What should we do with these subdomains? Is it okay to 301 them to the homepage of the new site, even though the content is from another site? Should we try to set them up to go to the 404 page on the new site?