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@dollarpesa said in How do you use placeholders in Moz Local Descriptions?:

I noticed you can use placeholders in your business descriptions in MOZ Local such as |city|, |name|, etc.
How do you effectively use these and how do they work on the directories?
Thanks!

I can provide some general guidance on how placeholders or variables in business descriptions might work based on common practices in local SEO.

Dynamic Content Insertion:

Placeholders like |city| and |name| are likely used for dynamic content insertion. When you use these placeholders, Moz Local may automatically replace them with the actual city name, business name, or other relevant information for each specific directory listing.
Customization for Local SEO:

Using placeholders allows you to create a more personalized and targeted business description for each directory. This can be valuable for local SEO because search engines often prioritize localized content.
Consistency Across Directories:

Keeping business information consistent across various directories is crucial for local SEO. Placeholders can help you maintain consistency while tailoring content to each platform.
Examples of Usage:

For instance, if your business is a chain with multiple locations, you can use a placeholder for the city name to make your descriptions location-specific. Instead of writing separate descriptions for each location, you can create a template with placeholders.

Example: "Visit our |city| location for the best deals in town paraquesirve.mx!"

Implementation on Directories:

Directories that support dynamic content insertion will likely recognize and interpret these placeholders according to their platform's specifications. Moz Local, or any other local SEO tool, would then ensure that the correct information is submitted to each directory during the listing management process.
Best Practices:

Ensure that your use of placeholders makes sense in the context of your business descriptions. Avoid overusing them to the point where the content appears robotic or unnatural.
To get specific guidance on how to use placeholders in Moz Local and how they interact with various directories, I recommend checking Moz's official documentation or contacting their support for the most up-to-date and accurate information.

@dollarpesa said in How do you use placeholders in Moz Local Descriptions?:

I noticed you can use placeholders in your business descriptions in MOZ Local such as |city|, |name|, etc.
How do you effectively use these and how do they work on the directories?
Thanks!

I can provide some general guidance on how placeholders or variables in business descriptions might work based on common practices in local SEO.

Dynamic Content Insertion:

Placeholders like |city| and |name| are likely used for dynamic content insertion. When you use these placeholders, Moz Local may automatically replace them with the actual city name, business name, or other relevant information for each specific directory listing.
Customization for Local SEO:

Using placeholders allows you to create a more personalized and targeted business description for each directory. This can be valuable for local SEO because search engines often prioritize localized content.
Consistency Across Directories:

Keeping business information consistent across various directories is crucial for local SEO. Placeholders can help you maintain consistency while tailoring content to each platform.
Examples of Usage:

For instance, if your business is a chain with multiple locations, you can use a placeholder for the city name to make your descriptions location-specific. Instead of writing separate descriptions for each location, you can create a template with placeholders.

Example: "Visit our |city| location for the best deals in town paraquesirve.mx!"

Implementation on Directories:

Directories that support dynamic content insertion will likely recognize and interpret these placeholders according to their platform's specifications. Moz Local, or any other local SEO tool, would then ensure that the correct information is submitted to each directory during the listing management process.
Best Practices:

Ensure that your use of placeholders makes sense in the context of your business descriptions. Avoid overusing them to the point where the content appears robotic or unnatural.
To get specific guidance on how to use placeholders in Moz Local and how they interact with various directories, I recommend checking Moz's official documentation or contacting their support for the most up-to-date and accurate information.