Welcome to the Q&A Forum

Amanda is on point with her suggestion. The 90 foot view is always where I start.

What are you user's actually looking for? Like really step into their shoes - they're human too remember - and ask yourself what kind of questions they have. We marketer's all have fancy terms for different levels of marketing funnels but ultimately it's very simple. A human being has a need and they look to Google for their solution. Given what you know about your customer/user/visitor - how can you make their journey easier, faster, simpler? Add value, be authentic and don't cut corners.

Once you have a few idea's that start with the person, use the tools Amanda has recommended to validate your theory and gain more understanding.

Good luck!

Hurrah! I can contribute to you after your thoughtful reply to mine.

I worked with a supplement company within a different vertical and I was stopped by the exact same thing. Different claims they could not make because even though the supplement supported different functions - if you go out and crush three bags of McDonalds, the supplement isn't going to be able to do it job, thus the legal problem about statements and guarantees (funny world we live in).

I went the influencer route and avoided anything that could be tied to owned media making claims.

I'll use your example just for confidentiality but these were my steps:

• anecdotal diabetic blogs

• parents with diabetic children

• athletes who manage diabetes

• lifestyle blogs where the writer manages the ailment

• etc

• same thing on forums, Instagram, Youtube etc

Once the list was done, we reached out and tried to establish dialogue - admittedly our success rate was low @ around 7%. Some we paid for placement, others we simply produced the content and offered to amplify through owned social channels which had a substantial audience. I did not hit my personal goal in terms of total mentions however it was all done by the book and established some good ongoing relationships for the client which I handed over once we had momentum.

Hope that helps!

+1 for GR.

No one tool for any job. Id go on good and do a site:directory.com clientdomain.com search and see if it's indexing first. If it's indexing and you know it's there, then it's likely a matter of propagation. I used Moz, Majestic, ahrefs for any backlink review as each tool operates differently and a combination of all of them will give you a holistic picture.

Good luck!

Hey everyone,

Wanted to check-in on something that I've been thinking way too much about lately. I'll do my best to provide background, but due to some poor planning, it is rather confusing to wrap your head around.

There are currently three companies involved, Holding Corp (H Corp) and two operating companies, both in the same vertical but one B2B and the other is B2C. B2C corp has been pushed down the line and we're focusing primarily on H Corp and B2B brand. Due to an acquisition of H Corp and all of it's holdings, things are getting shuffled and Ive been brought in to ensure things are done correctly.

What's bizarre is H Corp and it's web property are the dominant authority in SERPs for the B2B brand. As in B2B brand loses on brand searches to H Corp, let alone any product/service related terms. As such, they want to effectively migrate all related content from H Corp site to B2B brand site and handover authority as effectively as possible. Summary: Domain Migration from H Corp site to B2B Brand site.

Ive done a few migrations in my past and been brought in to recover a few post-launch so I have decent experience and a trusted process. One of my primary objectives initially is change as little as possible with content, url structure (outside the root) etc so 301s are easy but also so it doesn't look like we're trying to play any games.

Here's the thing, the URL structure for H Corp is downright bad from both a UX perspective and a general organizational perspective. So Im feeling conflicted and wanted to get a few other opinions.

Here are my two paths as I see and Id love opinions on both:

• stick with a similar URL structure to H Corp through the migration (my normal process) but deviate from pretty much every best practice for structuring URLs with keywords, common sense and logic. Pro: follow my process (which has always worked in the past) Con: don't implement SEO/On-page best practices at this stage and wait for the site redesign to implement best practices (more work)
• Implement new URL structure now and deviate from my trusted process.

Do you see a third option? Am I overthinking it?

Other important details: B2B brand is under-going a site redesign, mostly aesthetic but their a big corporation and will likely take 6-9 months to get up.

Any input greatly appreciated.

Cheers,

Brent

Penalties are never a guarantee and we only have best practices to follow. The risk is there for sure. Duplicate content is never a great plan and for a 5-15 page website, the risk is not worth the reward in my books.

Hire a copy writer and have them re-write it. What a GP offers from clinic to clinic are similar but what's unique is the doctor and location. Then do your typical local optimization work with listings, places and basic directories and you should be golden.

This post will support my advice and provide context for a much larger business with a similar question: https://mza.bundledseo.com/community/q/duplicate-content-local-seo-250-locations

Hope that helps.

Brent