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Congratulations on signing up for Moz Local to improve your search engine ranking as a real estate agent! The next steps would typically involve completing your business profile with accurate and consistent information, optimizing your website for local SEO keywords, gathering positive reviews from satisfied clients, and regularly monitoring your online presence to ensure accuracy and relevance. Consistent effort in managing your online presence will help boost your visibility in local search results and attract potential clients.

@michaelfisk said in Creating a subdomain or subdirectory for each major city for our main website...:

If our website is abc.com I am wanting to create a subdomain or subdirectory for each major city for SEO targeting purposes. But I want each domain to go to our see the same content from the main website abc.com.
What's the best way to accomplish this? Duplicating our main page over and over sounds terrible , especially when trying to make changes down the road.
Should we create an alias for each location? example.. abc.com/new-york, abc.com-chicago, etc...?
If we go that route how does google acknowledge that? Would that mess up our SEO or help?
Creating subdirectories for each major city on your website (e.g., abc.com/new-york, abc.com/chicago) is a common and effective strategy for local SEO targeting. This approach allows you to serve the same content while also having the flexibility to customize and optimize each page for specific local keywords, which can significantly improve your SEO.

Here's how to do it:

Create Subdirectories: Set up subdirectories for each city on your website. This way, you can manage content updates more efficiently without duplicating the main page.

Canonical Tags: Use canonical tags to prevent duplicate content issues. This tells search engines that certain pages are the authoritative version, avoiding penalties for duplicate content.

Localized Content: Customize each subdirectory with localized content, such as city-specific keywords, meta tags, and relevant local information. This enhances local search visibility and user experience.

Internal Linking: Ensure proper internal linking between the subdirectories and your main website. This helps distribute link equity and enhances user navigation.

Google My Business: Optimize your Google My Business listings for each location, linking back to the corresponding subdirectory on your website.

Google acknowledges subdirectories well, and when done correctly, it can significantly boost your local SEO. Avoid using subdomains (e.g., new-york.abc.com) as Google treats subdomains as separate entities, which might dilute your SEO efforts.

By creating city-specific subdirectories and optimizing them appropriately, you enhance your website's relevance and authority for local searches, improving your overall SEO performance.

To do SEO for an escorts website, focus on creating high-quality, relevant content with appropriate keywords. Optimize meta tags, titles, and descriptions for search engines. Ensure your website is mobile-friendly, fast, and secure (using HTTPS). Build backlinks from reputable sites and engage in local SEO by listing your site on relevant directories. Utilize social media and blogs for content marketing, and maintain privacy and discretion to build trust with your audience.

Determining the "best" SEO expert in the world is subjective and can vary depending on individual opinions, industry recognition, and contributions to the field. Several SEO experts have gained widespread recognition for their knowledge, experience, and impact on the industry. Some notable names include Rand Fishkin, Neil Patel, Brian Dean, and Danny Sullivan. These experts have established themselves through their work, publications, speaking engagements, and contributions to the SEO community. However, it's essential to recognize that expertise in SEO is constantly evolving, and new voices and talents continue to emerge in the field.

@zynasonA said in On-page SEO:

I'm optimizing for on-page SEO.
While other tools are indicating a healthy amount of traffic for the keywords I've chosen for content creation, Moz is offering significantly lower search volume estimates. This inconsistency is causing client concerns and potentially hindering project approval.
To effectively address this and ensure successful client communication, I'd like to dig deeper into how Moz approaches search volume calculations. Understanding the methodology behind Moz's data will allow me to explain potential reasons for the differences and provide a more comprehensive picture for the client.
Here are some talking points I consider for client discussions:
Data Source Transparency: Explain how Moz uses its own methodology to estimate search volume, which may differ from other tools.
Focus on value over volume: While search volume is important, emphasize the importance of other factors such as user intent, keyword difficulty, and conversion potential when choosing keywords.
Data accuracy considerations: Recognize that search volume data can fluctuate across platforms, and using a combination of tools can provide a broader perspective.
Would you recommend additional strategies to deal with this situation and effectively select good volume keywords for this particular website from Moz?
Thanks in advance for your insight!

Absolutely, addressing client concerns about search volume estimates from Moz versus other tools requires a strategic approach. Here are some additional strategies to consider:

Educate Clients: Provide clients with an overview of how different SEO tools use varying methodologies to estimate search volume. Emphasize that each tool may have its own algorithms and data sources, leading to discrepancies in reported metrics.

Case Studies and Examples: Share case studies or examples where Moz's search volume estimates have accurately predicted keyword performance or trends. Highlight instances where Moz data provided valuable insights or guided successful SEO strategies.

Focus on Relevance: Emphasize the importance of selecting keywords based on relevance to the website's content, target audience, and business goals, rather than solely relying on search volume metrics. Ensure that chosen keywords align with the website's theme and the intent of potential visitors.

Long-Tail Keywords: Explore the potential of targeting long-tail keywords with lower search volumes but higher relevance and conversion potential. Explain how targeting specific, niche terms can attract highly qualified traffic and lead to better engagement and conversions.

Continuous Monitoring and Adjustment: Stress the importance of regularly monitoring keyword performance and making adjustments based on actual data and insights. Encourage clients to view SEO as an ongoing process that requires flexibility and adaptation.

By combining these strategies with transparent communication and a focus on long-term value, you can help clients understand the nuances of search volume estimates and make informed decisions for their SEO efforts.

For an online travel agency, a robust website structure and SEO strategy are vital. Implement a user-friendly interface with intuitive navigation, making it easy for visitors to search and book travel options. Optimize website content with relevant keywords, meta tags, and descriptive URLs to improve search engine visibility. Incorporate high-quality images, engaging travel guides, and customer reviews to enhance user experience and encourage longer site engagement. Utilize responsive design for seamless browsing across devices, and prioritize mobile optimization for on-the-go travelers.

For an online travel agency, a robust website structure and SEO strategy are vital. Implement a user-friendly interface with intuitive navigation, making it easy for visitors to search and book travel options. Optimize website content with relevant keywords, meta tags, and descriptive URLs to improve search engine visibility. Incorporate high-quality images, engaging travel guides, and customer reviews to enhance user experience and encourage longer site engagement. Utilize responsive design for seamless browsing across devices, and prioritize mobile optimization for on-the-go travelers.

Disabling the indexing of tags in WordPress can be beneficial for SEO purposes, as it prevents search engines from indexing individual tag pages, which may otherwise lead to duplicate content issues. However, whether to disable tag indexing depends on your specific website goals and content structure. If you use tags sparingly and they add value to your site's organization, leaving them indexed may be beneficial. Evaluate your SEO strategy and content structure to determine the best approach for your WordPress site.

@rashmibhardwaj86 If your website's Domain Authority (DA) and ranking have plateaued despite your efforts in generating quality links and syndicating content, it might be time to reassess your strategy. Consider diversifying your content types or exploring new platforms for syndication. Additionally, focus on optimizing on-page elements like meta tags and content relevance. Engaging with your audience through social media and fostering relationships with influencers can also help boost visibility. Regularly monitoring analytics and adjusting tactics accordingly is key to staying competitive in the ever-evolving digital landscape.

@RaoulWB said in Keywords used to land on specific page?:

Does anyone know if there's anywhere where I can see what keywords are used in search engines to land on a specific page? I have access to the Google Analytics account and linked it to Moz as a campaign, but I can't find this data.
I'm curious about this because a very uncommon word is used in a page title for a page I try to optimize. It's the Dutch translation of 'malicious'. And now I wonder if it's better to switch to a word that's used more often. Or if it's better to 'win the battle' on this (probably) rarely used word. I've used Google trends to see how many people use it, but it says there's not enough data to show the interest over time.

In Google Analytics, you can find the keywords that users use to land on a specific page by navigating to Behavior > Site Content > Landing Pages. Then, select the specific page you're interested in and click on it. Next, click on the "Secondary Dimension" dropdown menu and choose "Traffic Sources" > "Keyword." This will show you the keywords that users used in search engines to land on that page.

Regarding the uncommon word in your page title, it's important to consider both its relevance to your content and its search volume. If the word is highly relevant to your content and your target audience, it might be worth keeping it to attract the right visitors, even if it has lower search volume. However, if there are alternative words with higher search volume that are equally relevant, you could consider optimizing your page title with those keywords to potentially attract more traffic.