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To reduce your spam score, focus on authentic content, avoid overuse of keywords, ensure clear and relevant subject lines, regularly cleanse your email list, use the double opt-in method, offer an easy unsubscribe option, and keep your subscribers engaged with valuable targeted content.

Google Search Console and Moz use different methods to collect and analyze website data, which results in differences in reported metrics, including rankings, traffic, and backlinks.
Google Search Console provides direct insight into Google's index, while Moz aggregates data from multiple sources, resulting in discrepancies. Factors such as data freshness, sampling methods, and algorithm updates also contribute to differences in the two platforms' data for a website.