Questions created by peteandmikey
-
Web Strategy Conundrum
I run a business that offers eco friendly screen printing. Let's call it ECO SHIRT SHOP. We offer a specialized type of printing thru the website, then contract to printers throughout the US to execute the printing. (They each have their own distinct print businesses that they operate as well.) As of now we only divulge that we have print facilities in places like chicago, seattle, etc. but do not display addresses as we do not want to confuse customers. By not displaying these addresses, I feel we are missing huge opportunities to be listed by services like Yelp, Google places, etc - consequentially losing highly convertible geography specific search traffic. Ques: The print shops are open to us displaying facility address info, even somehow saying that Print Shop X prints for the ECO SHIRT SHOP network. I want to be transparent with customers and get more localized traffic, but don't want to confuse operations or give away business. For all you strategy guru's out there, how would you handle this? I am at a cross roads, and how we move forward is hugely important for the future of our business. Thanks, as always for your thoughts on this.
Branding | | peteandmikey0