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I would like to find out whether the use of SEOMOZ rank tracker violate Google's guidelines. "Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google."

We are using some branded terms in URLs that we have been recently told we need to stop using.  If the pages in question get little traffic, so we're not concerned about losing traffic from broken URLs, should we still do 301 redirects for those pages after they are renamed? In other words, are there other serious considerations besides any loss in traffic from direct clicks on those broken URLs that need to be considered? This comes up because we don't have anyone in-house that can do the redirects, so we need to pay our outside web development company.  Is it worth it?