Questions created by phantom
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How can I project changes to Page Authority?
Lets say I have a PA 50 website, and I just got a PA 60 link from another site. Is there any way to project, mathematically, what that new link will do to my page's authority? Would the formula look something like this? New PA = Current Page PA + ((New Link PA*dampening factor)/Total number of links on new page) In the absence of a mathematical model to predict shifts in PA, how can you be confident that a specific action will help you progress towards an authority objective?
Competitive Research | | phantom0 -
Is it possible to have an ogranic and places listing on the same SERP?
Have a bit of a quandary; I am working with a site that ranks fourth for their main term via a Google Places listing. However, I can't seem to find a traditional organic listing to save my life.The only way I can do it is to search from a mobile device, or expand the search results to 100 listings. When I do that, the site appears in the top 10 organic listings. That got me to wondering, is it possible this client's traditional organic listing is being cannabalized by their listing in Google Places?
Image & Video Optimization | | phantom1 -
What's the best strategy for checking international rankings?
Hi There- I am looking to optimize sites serving the UK and Austrailia markets. I feel like I have a good handle on how to go about doing that, but what I am fuzzy on is, what's the best way to monitor the SERPs for the keywords I am targeting. I know based on experience that if I just search google.com.au from here in the states, my results will be 'americanized' and may/probably won't accurately reflect what someone would see if they were search from Austrailia. Are there any good tools or tactics for seeing what searchers in the countries I am focusing on woudl see? Thanks! Jason
International SEO | | phantom0