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Each industry / keyword is different, what works for one industry does not mean it will work for another.  % of brand vrs money making kw's vrs white noise (click here, etc) will really depend on what sector you are in.  My advice would be look at the link profile of the top 3 sites in your industry and match what they do then slowly improve on it.

If the top 3 ranking sites on average have say 7% White noise links, 60% branded and 33% money making kw's, then that would be what I would aim for.  I have learned over the last 12 months that one brush does not fit all!

So again I would look at the competition and look at ratio of their deep link to home page links.  I have focused much more on using internal links to pass juice on and use of anchor text, I have found the pages I deep linked to suffered the most, the pages that had no or very few back links to seem to have done better if I have good internal links to them.