Welcome to the Q&A Forum

Thanks Tuzzel, feel free to have a look.

The Page is http://www.hut3.net/security-assessment/penetration-testing - and until a few weeks ago was climbing the ranks on the 'Penetration Testing' keyword.

Child Pages of Internal and External Penetration testing were also ranking in the top 3 of their respective terms (although search volumes are much lower).

We've been targeting a keyword on behalf of a client for the last few months. The page had good content and had been steadily climbing the rankings.

It reached a position of #12 and then suddenly dropped off. Within 2 weeks it was out of the top 50 and is now around the 10th or 11th page (useless).

This drop off matched exactly with the cleint switching on a low level PPC campaign, driving traffic from this specific keyword. The stats on this have shown a really high bounce rate (so we'll need to ask some other questions about content) - but could this be the reason that organic stats have taken a hammering?

If Google associated people landing n that page from that keyword (even though its paid) as not finding relevant content, I'm assuming this could have a negative impact on the organic rank?

Any Thoughts Welcome....!!!