Questions created by reichey
-
Drop in keyword rankings with a multi-region website
Hi everyone, I know that variations if this question have been asked on this forum and have been answered by Google also. Google's response seems to be clear that "Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries." This was our approach when launching a new .co.nz website recently to coincide with us opening a new office in Auckland. Our original site is still our .com.au site. We went with a new domain name over a sub directory or sub domain for the reasons in the same Google article. After launching the NZ site in February and steadily growing some rankings, we've noticed in the last week or so a drastic drop in our keyword rankings (and traffic) for no apparent reason. There are no apparent issues in Search Console or with the Moz Site Crawl, so I'm wondering what's going on? I know rankings can fluctuate widely, especially when you're not on page 1 (which we're not) but the sudden and drastic drop did concern me. Currently, our AUS site's content is basically being replicated on the NZ site (e.g. blog posts, about us, company history, etc.). I just wanted to bounce it off you all to see whether you think it could be the "duplicate content" on the NZ site, or could it be something else? I'd really appreciate your input! Cheers, Nathan
Technical SEO | | reichey0