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Great point about packaging links upon delivery! A different department handles that but I'm sure they'll be open to adding some embedded links. That's a great idea.

Great advice also about approach. I of course wouldn't complain to an author and would try my best to successfully manage the relationship, but I wasn't sure if I should expect to be linked to when our content is used. It sounds like I probably shouldn't expect anything.

Hi Moz Community,

Long time lurker, first time poster.

I work for a real estate firm and have recently done some link analysis. I'm noticing that my company is not getting linked to as frequently as we should be. Several news outlets (including NYT & Bloomberg) have cited our reports, interviews with employees and other original content belonging to my company without linking back to our site (although they do mention us).Some publications are even linking back to our competitors for similar content but not ours. Is it appropriate to reach out and ask for links from these outlets after they've been published? Does anybody have tips on making others aware we want links shared for future articles?

Thanks in advance!