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Thank you thats really helpful. Should we re-direct all 404 links to our homepage: http://www.wattsandco.com/ ? Thanks

Hello Moz Community,

For the last couple of months we have been trying to improve our ranking in Google UK for the keyword  "church candles"

http://www.wattsandco.com/church-supplies/church-candles.html

We’ve been contacting relevant interiors/lifestyle blogs to feature our candles including anchor text linking back to our page. Our anchor text has been predominately our brand (Watts & Co) but also other key search terms (Watts and Co church candles, Watts and Co pillar candles).

We have been tracking our ranking for the keyword “Church candles”  using the Moz “ Rank Tracker” and we started on position 15 in Google UK. We went up to 12 briefly before moving down every week to 15, 17, 19 and 22. We checked today and we have moved back up slightly to 19.

Our progress seems to be a bit slow and inconsistent. We wanted to reach out for any advice on how we can move up? If there was any way we can improve our strategy?

Here’s the links we have built so far:

http://nostalgiecat.blogspot.co.uk/2015/10/what-autumn-means-to-me.html

http://blog.pollyrowan.com/2015/10/5-small-ways-to-decorate-your-home-that.html

http://www.happyhomebird.com/2015/10/watts-co-candles-for-cosy-autumn-home.html

http://www.frolic-blog.com/2015/10/beeswax-candles-for-fall/

http://hisforhomeblog.com/lighting/watts-co-church-candles/#axzz3qhqN1wzA

http://lorilangille.blogspot.co.uk/2015/11/sponsored-post-watts-and-co.html

http://www.californiahomedesign.com/product-finds/waxing-poetic-must-have-candles

Thanks so much!

It has happened in the last few months. Nothing major but most keywords appear to drop one position down regularly.

Yes I have run the site through OSE. Our spam score is 0 out of 17.

Anchor text for our root domain is as follow:

|

wallpapered

|

61

|

258

wallpapered.com

|

52

|

137

[no anchor text]

|

10

|

92

world map wallpaper

|

9

|

13

www.wallpapered.com

|

8

|

15

here

|

8

|

25

http://www.wallpapered.com

|

7

|

38

http://www.wallpapered.com/custom-map-wallpaper

|

6

|

19

wall murals

|

5

|

388

wallpapered

|

4

|

25

[no anchor text]

|

4

|

5

custom map wallpaper

|

4

|

10

www.wallpapered.com/custom-map-wallpaper

|

3

|

4

executive world map

|

3

|

3

source

|

2

|

2

2

|

2

|

8

standard world map

|

2

|

2

i sell on wallpapered

|

2

|

4

old map wallpaper

|

2

|

2

bryant park wallpaper

|

2

|

2

1

|

2

|

8

custom area map wallpaper

|

2

|

3

921653 wallpapered com

|

2

|

4

black white world map

|

2

|

2

classic spring wallpaper

|

2

|

2

vintage map wallpapers

|

2

|

5

http://www.wallpapered.com/

|

2

|

5

design blog

|

2

|

6

www.wallpapered.com/blog

|

2

|

3

wallpaper maps

|

2

|

2

www.wallpapered.com/trade

|

2

|

5

elizabetholwen rootsandpods

|

1

|

5

find out more at the wallpapered com website

|

1

|

1

|

Hello there,

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Thanks,

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Robert

m6VYDbX.jpg

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Hi Chris, Thanks for your comments. We identified the issue. For some reason Google Analytics was not tracking correctly. All OK now!

Hello there,

On the 16th of April 2013 our website traffic dropped dramatically. See attached a screenshot of our Google Analytics. Our traffic had been growing steadily for the last 10 years.

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