@RodneyUK It is often used by blogs owners to inflate their DA metric and trick people into buying guest posts for sites that don't actually have particular high authority.
Latest posts made by RodneyUK
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RE: How can i create backlinks from google redirect?posted in Link Building
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RE: How can i create backlinks from google redirect?posted in Link Building
Links like the below are used to trick Moz and Ahrefs scores to high values. Google use the context of the link, content on the page and anchor text etc to get an understanding of what your page is about
https://maps.google.com/url?sa=t&url=https://franchise-directory.co.uk
Therefore links like this are pointless because not only do they not have any valuable content, have nothing to do with the context of your own websites