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Hi all,

Site: https://www.fascinators.com.au

k/w: fascinators (this is the main one I am looking at)

About 2 years ago, I redesigned the site. It used to be on first positions in Google Australia. After redesign, positions dropped and never recovered. No matter what I do, I can not get them back. I even involved professional SEO agency for the last 6 month to help build links, but nothing works. (old site used really old non mobile-friendly engine)

As far as I know site is technically sound with no issues. In the last few month position for my main keyword 'fascinators' jumps really wildly. From position 9 to not being in Google first 100. And jump can happen overnight. As of today it disappeared from first 100 again.

I am really tearing my hair out on what can be wrong.

Link building is underway. This is one area I am aware of.

Thinking of keyword spamming, i removed lots of 'fascinators' from URL, but that did not seem to help much.

Any ideas will be greatly appreciated!

Thanks,

Rudolf

Thank you for replying.

Backlinks are the issue and this is the main reason I got external SEO agency to step in. They are working specifically on link building.

Is there any way to do a "health check" for keyword spamming? I already removed a lot of those, but selling fascinators it is difficult not to use the word a lot.

And yes, I looked at competition also -- In mot respects I beleive my site is a better fit, but Google obviously thinks otherwise for some reason.

Rudolf