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Hi there, Is there any value to responding to negative reviews that are older than this year? I have some that span from 2009 until now, as well as negative message board posts. Another question, to mitigate this, should I have the client respond to just reviews or actually get on the message boards as well and address some issues that have been brought up with the company? Some are specific customer complains, some are just talking about the company in general. Thanks!