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I got a great question from a franchise owner today regarding Google Places for his business. His businesses are all in malls. With Google Places there is an emphasis on using consistency and full contact details, as we well know. The issue is his locations are in a mall and don't have a physical address to receive mail or verify their address. Is there a way to leverage Google Places in this kind of situation, or do you just use the general mall address?

Will Bing's engine index and rank a page that has only been seen on social media and has no inbound links? Will Google's? Are inbound links absolutely required to get a page indexed and ranking and getting traffic? If unknown, how would you go about testing this?