Hi there!
I am looking for some industry expert weigh-in on best practices to how to best approach the business scenario described below to bring in some outside confirmation of our approach for a client.
Tim runs a business,timsbusinesswebsite.com. Tim's business has between 15 and 30 individual locations in large cities across the United States. Unfortunately, the approach to each individual location's digital marketing has been inconsistent.
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Some have a unique URL for their location (e.g.timsbusinesswebsite.com/new-york-city/)
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Some have a subdomain (e.g.chicago.timsbusinesswebsite.com)
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Some have a separate domain altogether (e.g.timsbusinesswebsiitelosangeles.com)
Which of these three approaches would best build the best foundation for the business in local and national rankings from an SEO standpoint and why?