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Hi, How would you retain the organic search traffic for your old brand after a full rebrand? Website redesign, new company name, new domain name etc If we change from blahservices.com to fooservices.com and do all the things you would for a regular domain migration, will Google still return pages from the new brand fooservices.com when a user searches for old brand "blah services keyword"? We will be doing the following to try and not lose organic search traffic for our old brand: Keep PPC running on our old brand name keywords
Mention our old brand on the new website in the footer i.e. "Copyright blah services trading as foo services"
Publish a press release about the rebrand on our blog
Say something like "blah services has rebranded as foo services" in meta descriptions for a while
Put old and new brands in meta title for a while
Keep 301 redirects from old domain in place forever Is there anything else you would add to that? Thanks, K