Welcome to the Q&A Forum

I'm going to have to make some assumptions for this.

Lets take a florist in Boston as an example of an internal page.  Once you've taken care of the on-page SEO (url, title tags, h tags, mentions in content and of course unique content) then I'd start looking for links from pages about both floristry and Boston.  That should give a strong indicator of local and product relevance.

Where you can run into problems is when you have the same text with only minor changes for location.  If you have a page about florists in Boston, one in New York, one in Dallas etc and the only text that differs between those pages is the location then you are going to have to rethink your site / database structure (Panda no likeee).  Unique information is vital.

If on the other hand you are a florist with branches in each of those places then I don't see a problem with creating individual location pages, but again with unique content. I mean all unique, not substantially unique or slightly unique.  In your google local you could use each branches internal url as the website url.

Hope that's of some help. You may have to be a bit more specific with your question though.

Been thinking a bit about tags myself.  Time was (not very long ago) when tags were great. They gave alternate page titles and Google never seemed to mind the duplicate content under separate headings.  Add six tags to a post and you got 7 pages indexed essentially, each with meaningful headings.

It does still work, but less so, and I'm noticing a lot of changes with how wordpress behaves in the SERPS now - particularly with new sites.

I used to always write a post about each page I created too and link to it.  So with tags and categories, each page would then be starting out with an extra 10 or so internal links (each tag and category having a different url).  Google used to seem to go "oh, a page with links from 10 other pages... it must be the most important".  Now it goes "huh, what do I do here?  I think the blog post is maybe the most important this week, but I'll try out a tag next week, and hey, lets devalue the page because it has internal links with the same text from multiple pages".

Love to hear your thoughts....

Get rid of your second h1 tag.  A page should only have one. You are right, if your plugin is not picking it up then it's a problem with the plugin.

I think it's a bit harsh to say that h1's have minimal impact.  If you were to have a page with just a h1 title then it's not going to do much, but it's all about context.  Does your url relate to your h1, does your h1 relate to the content on the page, do your subsequent h tags ( h2, h3, etc) relate to the surrounding text.

It is true that h1 tags do not have as much weight as they once had, but just because Google et al have downgraded the importance a bit does not make h1 tags irrelevant.

Aside from search engines, h1 tags are an important part of page structure for your users (the visitors that really count).  Don't forget about users with disabilities too.

Freelancer.  Some days I wish I was in an agency though. On the other hand, when the wind is behind you there is no better way to be! (IMHO of course).