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Thanks for the thorough response Ryan.

I've changed the add-to links to onclick=setLocation(). It seems logical to separate the 'functional' elements of a website from the content elements.

I've read some differing opinions about the use of Javascript instead of HTML, with some people suggesting that Google is just as capable of reading Javascript syntax. Whilst I'm sure that's true, it seems like a pretty rational way of distinguishing between content and function, and I'm curious to know whether Google makes that distinction, and whether it's considered standard best-practice to separate your linking methods in this way...?

Thanks Stephen, I've seen some of the debate, but I'm more curious what sort of strategy is best for ecommerce sites specifically, where many of the links serve as functions rather than content links (as Ryan mentions below). Any pointers?

I've noticed that my link count is high (165ish for some) on my category listing pages. I've been scouring my page to see if there's any way that I can reduce the link count without restricting functionality to the end user.

Each product listing on the category page has 5 links currently:

1. A link to the product in the title
2. A link to the product from the image
3. An 'add to compare' link
4. An 'add to cart' link
5. An 'add to wishlist' link

When the customer chooses to show 30 products per page, the link tally goes off the scale. So I have two questions:

Firstly - is it appropriate to keep link count down in this scenario? To elaborate - is it just inevitable that product listing pages will have lots of links, and should I just assume that Google knows this and forget about these warnings.

Secondly - There are two links to the same page (the title and image links to the product page). Does SEOmoz include this in the link count, and more importantly, will Google take heed of these when deciding whether the page is too link-heavy?