Hi All,
We are considering changing the link structure for the website of a large restaurant group, which represents about 100 restaurants in the USA. While I have some opinions, I'd very much welcome the opinions of some other seasoned SEO's as well.
There are two options on the table for the link structure, which you can see below. The question is for restaurants with multiple locations, and how we structure those URLs. The main difference is whether we include the "/location/" of the URL, or if that is overkill? I suppose maybe it could have some value if someone is searching a term like "Bub City Location", with "location" right in the search. But otherwise, it just adds to the length of the URL, and I'm not sure if it'll bring any extra value...
In this example, "bub-city" is the restaurant name, and "mb-financial-park" is one of the locations.
Option A
http://leye.local/restaurant/bub-city
http://leye.local/restaurant/bub-city/location/mb-financial-park/
Option B
http://leye.local/restaurant/bub-city
http://leye.local/restaurant/bub-city/mb-financial-park/
Thoughts?
