When using the Find New Keywords tool, the information listed for Rank is often incorrect. I attached an image with two screen shots. One from the Find New Keywords Tool and the other is a Google search results page.
In Incognito mode, I searched for the third item on the list, "Speak Creative Memphis." The results put us at #1 for that term, but the Keyword Tool shows that we're #4.
Can you help me understand why there is a difference?