Welcome to the Q&A Forum

By definition, your prospect won't know about SEO, Google penalties, backlinks, nofollow, canonical, etc.

The five questions should be:

1. How much revenue do you get from online visits/sales?

2. What increase in revenues would you expect from improving your website's visibility?

3. Are you OK with long term visibility investments or do you want quick results?

4. Do you have partners or customers who would be happy to speak about you?

5. What's the percentage of revenue you want to allocate to Online Marketing?

Between those 5 questions, you shut up and listen while taking notes carefully then you'll come back for the 2nd meeting with a tailor-made offer.

Just do it, as long as the topic from the purchased business is relevant to your link.

The link should be a dofollow link and it's OK for Google since you wrote a disclaimer.

By definition, your prospect won't know about SEO, Google penalties, backlinks, nofollow, canonical, etc.

The five questions should be:

1. How much revenue do you get from online visits/sales?

2. What increase in revenues would you expect from improving your website's visibility?

3. Are you OK with long term visibility investments or do you want quick results?

4. Do you have partners or customers who would be happy to speak about you?

5. What's the percentage of revenue you want to allocate to Online Marketing?

Between those 5 questions, you shut up and listen while taking notes carefully then you'll come back for the 2nd meeting with a tailor-made offer.