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Thanks for looking into this Chris. It does lead me to another question though, if you could shed any light please: I see that one of my posts has been liked on Facebook 116 times - according to the Facebook button on the page. But the post that I placed on Facebook linking to the page only shows 9 likes. Is the Facebook button on the page measuring those who created a Facebook post using that button (which I wouldn't necessarily see if I'm not friends with that person)?

Thanks for your (anticipated) help!

I know social signals affect your site's ranking: but does it make a difference whether these come direct from your website (eg, people click on the Facebook button on a page, which is then posted to their own profile - ie, they create their own post) or whether people are share/like a post you have created on your Facebook account which contains a link to your website. Are they seen as equally as useful/important?