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Here is my example. I developed a property inspection app, where the keyword I try to rank is property inspection app, and property inspection software.   Property Inspection Software got slightly more traffic than app. I would like to rank both of this keyword high for my main website, but there is only one title, one H1 tag I can use to have keyword, where if I use "App" there is no way to have "Software" on the title, etc.   How can I deal with such a case? Any help will be appreciate.