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I have a fairly new business and I have been citation building over the past year. I noticed that when I perform a search for my keyword and city that YP.com and Yelp show up high on Google SERPS. I have a listing on both of these directories but my listing is unfortunately buried. I have optimized my listings on these sites to the best of my ability. I have not upgraded to paid advertising on either. It's expensive and I here mixed reviews on the ROI. I will list both profiles: http://www.yelp.com/biz/care-wellness-center-margate | http://www.yellowpages.com/margate-fl/mip/care-wellness-center-465315829 | Can anyone offer any advice on optimizing or boosting these listings so I turn up in the first 3-5 instead of 20 or lower? Thank you Robert Herbst