Welcome to the Q&A Forum

Thank you for your answers and advices.

@Miriam, very nice tool, I tested it yesterday.

My problem is not with keyword research or citations format or placement. I just want to figure out how Google chooses which of my keywords to associate with my local rankings. For instance, I can rank locally for "roofing replacement Toronto" but not for "roofing Toronto". My keyword building campaign has concentrate on both keywords (plus others) equally. However, one is nowhere to be found on local search :).

What do you guys think about social shares, likes, pluses etc...do those play any role in local rankings?

Thanks again.

Hello SEOmozers,

I've been working on improving all components of my SEO skills for the past 6 months. I have definitely had some great victories and some gray defeats.

My newest challenge is local ranking for a home improvement company. My target is to rank them locally with Google within the top 7 results. I have managed to do so, but only for one keyword "windows and doors CITY". My campaign, in terms of anchor text has a wide variety of long and shortail keywords, I have not concentrated on the above keyword.

My question is, how do I go about to rank this website in the local results for all other keywords "windows CITY", "window replacement CITY", etc...

What I don't understand is how Google picks up which keywords to rank the website locally for, and which ones to ignore.

Any information will be well received.

Cheers,

Nikster