@inhouseninja said in Huge Drop in Direct Traffic in G4:
Our direct traffic dropped 50% in October. Is anyone else seeing a drop in direct traffic in October in G4? It hasn't shifted to another source or unassigned it's just gone. Has anyone else experienced this and what might be the reasons?
It's not uncommon for fluctuations in direct traffic to occur, but a 50% drop is significant. I'm curious, have you checked if there were any changes made to your website, such as updates to the URL structure or any canonicalization issues? Additionally, did you implement any redirects recently?
As for my experience, one of my clients has encountered a similar situation with traffic decline. After optimizing my content and keyword density, I was able to recover a significant portion of the traffic and impressions. It's possible that there could be similar optimization opportunities for your site.
It would be helpful to also consider any potential external factors, such as changes in search engine algorithms or updates in user behavior that could have impacted direct traffic. Additionally, keep an eye on your referral and organic traffic to see if there have been corresponding changes in those channels.
I'd be interested to hear if anyone else in the G4 community has experienced a similar drop in direct traffic and what strategies they've employed to address it. Sharing experiences and insights can often lead to helpful solutions.
Best regards,
Tony
