The loading speed of your mobile site has a significant effect on the experience of your visitors, and you should not optimize the speed of your desktop site and forget about it. If your mobile site takes more than 3 seconds to load , you need to do something about it. Statistics show that 53% of mobile users abandon a site that takes too long to load. A delay of just one second in page load time can reduce conversions by up to 7% , according to a report by Fast Company.
The speed of your mobile site is becoming more and more important, especially after Google released the Speed Update in July 2018 which made accelerated mobile pages a direct ranking factor.
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Increase the speed of your site's mobile page
Most of the tricks to increase the loading speed of your site are covered in our SEO guide on Load Time and will improve the speed of your site on any device. Here are some other tricks that will be particularly effective in increasing the speed of your mobile page.
Prioritize content over fold
The content that the user of your site will see first should take precedence over the content that they will likely see later. Therefore, the content at the top of the page must load before the content at the bottom of the page. This way, users will not be bothered by loading time, even if the page has not fully loaded. They may not even realize that the bottom portion has not been loaded when they first land on that page.
Minimize server response time
Server response time is the time it takes your server to respond to a browser request. Google recommends that your server response time be no more than 200 milliseconds. You can minimize response time by improving your server software and configuration.
Minimize redirects
You should avoid redirects as much as possible, as they slow the loading of a page, especially for mobile users, as they often use less reliable internet connections than desktop users.
Consider accelerated mobile pages
An Accelerated Mobile Page (AMP) is an HTML page that is very lightweight and therefore loads faster than a typical HTML page. AMPs exclude some elements from a basic HTML page, such as forms. Only items that are suitable for mobile users are uploaded. Images and other media are not uploaded until they are in view. This is what makes AMPs much faster than normal HTML pages.
AMPs are cross-platform compatible and cross-browser compatible. Using AMP can reduce your mobile site's loading time by up to 85%. Some sites that already use AMP include The Guardian, Gizmodo, and The Washington Post.
Decrease the weight of your site
The weight of the page and the quality of the user's internet connection significantly reduce the loading time of a page. To reduce the weight of the page, try to have as little information as possible on it. However, you must be careful not to compromise the relevance and quality of the information on the page in an attempt to minimize the amount of information.
With lightweight pages, even a user with a poor internet connection will be able to use your mobile site without much trouble. Lightweight pages also make it easier for a user to scroll through them. Heavy pages can present the challenge of scrolling lag which can be very frustrating.
Your site must be able to detect the type of device that is being used to access it and tailor the experience to suit the device. It should also be able to detect a bad internet connection and only upload the information that is absolutely necessary.
Google's speed update only affected pages with very slow loading speeds. This means that webmasters have to improve their game when it comes to improving the speed of their mobile sites. A mobile site with slow loading times will be abandoned by Google.
