It depends on the type of home services. For flat rate work that can be estimated fairly accurately, I think Amazon would seem the best. That is also true of Custom work because they allow their clients to interact with the home service provider and negotiate the price of the project. Also it likes they allow territories by zip code, and even exclusivity. Don't know what the fees are yet.
I wouldn't choose Facebook or Yelp due to a lack of integrated shopping products to go with the home service.
When it comes to Google, I don't see them making a big splash and it would seem to me they would be taking money out the Google Adwords pockets and putting elsewhere, mostly due to Handyman projects.
My thoughts only,
Vernon Wanner