My company has 2 distinct divisions: a B2B division and a B2C division. Right now we are restructuring our B2C service offerings and pulling back on marketing spend for B2C so that we can relaunch new B2C offerings in about 6-8 months. Our current company website will stay in place but will be revamped right before our B2C relaunch (will maintain the same domain).
Currently, our company has little to no SEO presence for both B2C and B2B. I need to know if it is smart for us to increase SEO activity right now for the B2C division, knowing that it can take up to 6 months to get SEO traction so that when we do relaunch we have a strong established SEO presence.
Thanks for your sharing your thoughts!
