As long as you stuck to just "Brand" or "Brand +Keyword" occasionally you would be fine.
Posts made by WhoWuddaThunk
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RE: Niche Web Design company - Links from all your clients - Good or Bad?
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RE: 2 websites for 2 dealer locations or one website for both locations - Thoughts?
What manufacturer? Each of them have restrictions on what you are allowed to do on websites.
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RE: Google is ranking the wrong page
You do have two products on that page that are listed as "Motorcycle Tires." Bridgestone TW301 Front Motorcycle Tire. I'd improve your internal linking to include more links that say "motorcycle tires" to the correct page, and "Dirt Bike Tires" to the other page.
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RE: Google Analytic - Is it possible to see which organic keyword triggered goals?
Do you have goals set up already? If so, go to your organic traffic section, and right above the graph on the left you can select which goal set. This will change the settings for the lists below the graph, and allow you to see the conversion rates based on keywords.
However, that won't work unless you have your goals set up.
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RE: Best SEO Practices
Latent dirichlet allocation is the newest school of thought on content: http://www.seomoz.org/blog/lda-and-googles-rankings-well-correlated
Essentially focusing on contextual clues to reinforce the idea of what a page is really about.
Writing about Jaguar the animal, talk about fur. Writing about Jaguar the car, mention spark plugs.
Here's a followup article to SEOMoz's that's quite informative: http://www.seangolliher.com/2010/seo/185/
It get's into the actual math of the data.
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RE: Site has no SEO done on it. It wasn't considered during design. What to do first ?
This would be the right approach.
I'd follow it up by following this guideline: http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo
For Vimeo Pro it suggests switching it to the old embed format. Then create a video sitemap, and use proper microdata markup to try get a rich snippet in the serps.
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RE: My best links not showing in Open Site Explorer
I've seen different link builders suggest to build a link our two to your resources in order to get them found quicker by Google, and everyone else. These programs work by spidering the internet, and links are the fastest way to do that.
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RE: How to do SEO for a social networking site?
Is there going to be any text on the home page at all? If so, carefully consider your wording on that page, and try to incorporate at least one keyword anywhere. Besides that it's going to be all about links. I'd highly suggest creating a blog, and using that as a way to reach out to universities and such.
Find an article on an educational website that is out of date, or incomplete, and write an updated more complete version. Then contact that university to link over to your article as a resource for further reading.
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RE: Site has no SEO done on it. It wasn't considered during design. What to do first ?
Are the videos self hosted? Hosted elsewhere? Is there anything else on those pages besides the videos?
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RE: On Page vs Off Page - Which Has a Greater Effect on Rankings?
I agree with William. Offsite is the single most powerful aspect of your SEO, but it is just one part, and shouldn't be your sole focus.
I would prioritize like this initially:
1. Optimize current pages
2. Fix errors (404's, etc)
Then cycle through these:
3. Write New Content
4. Internal Link Building
5. External Link Building
So, you do the initial set up of your website, then go through the process of creating content, and building links. How you do the second part is really up to you.
- You could write the content first, and then try find links.
or
- You could find content that needs to be wrote, write it, then contact those people with insufficient information to link to you.
Either way the content is the medium you need in order to be most efficient at link building.
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RE: E-Commerce keyword question
Do you mean URL wise, or content wise?
Google isn't going to penalize you for offering a relevant page to your customers. Just don't overdo it with your content. i.e. don't do this:
Company X has tons of Widgets for sale! In fact, we have the best price on our widgets for sale, and will beat any other company with widgets for sale!
For example, if you are a Jaguar car dealership you are going to have to reiterate that you are actually selling Jaguars, and not just talking about them. So, you will need to additional contextual clues of phrases like "for sale" and "to purchase." Otherwise you might just appear as an informational site, and not an e-commerce site.
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RE: Will what happen to raven happen to SEOMoz?
They already lost their Google API. I actually looked today to get an update, but couldn't find anything. My guess is that they'll just not offer the search volume in their tools, and things will move on. The only real place you'll see that is in the keyword difficulty tool.
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RE: Ecommerce - how many clicks from the home page should categories be
Can you search for the products on the home page?
How much filtering would it take to find the product I'm looking for?
During a presentation at Pubcon, several experts said that the 2-3 clicks or less rule isn't true, and that you can get people to click more as long as the experience was beneficial and enjoyable.
Terrible example: I took over a website that forced you to fill out a search box before you were ever able to see the inventory. To make matters worse, you actually had to fill one of the boxes before you could move ahead. It was terrible for people just trying to browse my products.
However, being able to filter my searches when clothes shopping online is a life saver. I'm a bigger guy, and don't like several colors. So, I'm able to filter by size, style, color, etc. to be able to find what I want. Each of those is a click. I'd say the same thing about computer hardware.
The only real way to tell is by testing the website. There are a few different programs out there where you can tell people the end result you want, and they have to try navigate the website. You'll get a recording of their screen, as well as them speaking about the process. These people are brutally honest, so try not to take offense ever.
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RE: SEO value in multiple backlinks from same domain and from various sub-domains.
If it had a good reason to be there, and you had a decent link profile, then you are probably safe. Even so, I'd say try to limit them to relevant pages.
The real question, though, is how much traffic is driving? If it is driving a lot of good traffic that converts, then you pretty much have to leave it there.
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RE: My competitors all seem to use "junk" pages to rank / backlink, how to compete and not cheat
I can definitely relate. I work in the auto realm which is less trusted than the government according to a recent study.
Anyway, rather than just writing good content, go after viral content that people will share. Maybe pull out an "Office Space" Esq campaign where you get even with office equipment. Stapler vs hammer? Monitor vs ground? Projector vs office chair? Printer vs a large amount of fireworks?
Then reach out to bloggers and humor sites to link back to your video.
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RE: E-Commerce keyword question
I agree with Zora that by targeting the long tail you'll also optimize for the short tail. To go further with targeting them all individually, that would depend on the competition, and the amount of variation of the keyword phrases. Use the tools here on SEOMoz to find out the competitive level for those variants. If it's pretty low, then one page would probably do, but if it's a tough search you would be better off creating more focused pages.
As for actually implementing a single page vs multiple pages, that would depend on context. I would put "for sale," and "to purchase" on the same field, but clearance, to me at least, would be different. If I were a consumer looking for a clearance product, I wouldn't want to land on just a regular page talking about buying the product. I would want the page to match my search.
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RE: How To Rebrand A Company In The Eyes of Google?
Contact a webmaster that could use the link juice, and sell all the extra websites to them for a hefty sum?
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RE: SEO value in multiple backlinks from same domain and from various sub-domains.
Even prior to reading that I would agree with your analysis. 2 links from separate domains are better than 2 links from the same root domain.
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RE: SEO value in multiple backlinks from same domain and from various sub-domains.
This article talks about a website that received the Penguin penalty, and was able to start recovering by reducing the amount of site wide links: http://searchenginewatch.com/article/2180722/Google-Penguin-1.1-Pushed-Out-As-Some-Sites-Report-Recovery
"A) Remove all of the crap sitewide links, weird anchors first, B) continue building good links and C) take advantage of press by pinging Danny Sullivan to try and get it featured on SEL to get in front of Google. Obviously A) was not going to be completely possible so I was going for "remove most of your crappy links."
So, I do believe that site wide links are bad, and that it would be better to limit the number of links. Also, here is a reference about the diminishing returns on several links from one domain: http://www.seomoz.org/blog/understanding-link-based-spam-analysis-techniques
"The first link from a domain carries the first vote and getting additional links from one particular domain will continue to increase the total value from a domain, but only to a point. Eventually inbound links from the same domain will continue to experience diminishing returns. Going from 1 link to 3 links from a domain will have more of an effect than 101 links to 103 links."
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RE: SEO value in multiple backlinks from same domain and from various sub-domains.
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To answer your first question, it does count all the links. However, there is a massive diminishing return for anything over 2 links on one site. So, having 1,000 links from one site would not be beneficial. Instead, have them change it so you get one link on their top two pages, and none anywhere else. You can use Opensiteexplorer.org and the top landing pages tab to find which two pages to request a link from.
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A sub-domain is a separate site, and would therefor have its own ranking ecosystem. Even a www.abc.edu is a sub-domain of abc.edu. So, getting a link from a sub-domain would be as beneficial, everything else being equal, as getting it from the root domain. Just make sure it's just a link or two, and not site wide like you suggested you currently have.
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RE: Keyword density question.
Depending on the tool you use, you should be able to see the density of phrases, as well as specific words. However, keyword density shouldn't be your main focus. You should consider the overall contextual relevance of your content, as well as the readability. By focusing purely on density you could find yourself getting over-optimized.