For several years we've heard that Google rewards pages that include videos with significantly higher page ranks, however I do not see video incorporated into the On Page Analysis. One of our competitors ranks 1st-3rd on a several keywords while the On Page Analysis tool grades them as an F for the same keywords. This competitor uses video more than any of the others, and has far more YouTube subscribers. I suspect video plays a role in their excellent SERP.
Is there a video evaluation tool within SEOmoz? If not, is one coming, or is there a reason why it would not be appropriate?
Does anyone have suggestions for incorporating the use of videos in SEO evaluations and recommendations?
Thank you,
Michael