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Standard
For small businesses that just need the basics.
1 user included
3 tracked sites
300 tracked keywords per mo
400K pages crawled per mo
Standard SEO tools: keyword research, competitive research, backlink analysis, unlimited scheduled reports, MozBar Premium, site tracking, and 24-hour online support.
Most Popular
Medium
Ample limits plus full access to keyword research tools. Most folks start here.
2 users included
10 tracked sites
1,500 tracked keywords per mo
2M pages crawled per mo
All Standard tools plus: increased quotas on SEO tools, branded reports, and report templates.
Discover what's new in Moz Pro
Discover Your Audience
Moz Pro’s Domain Overview, a key feature, now utilizes Moz AI to improve your brand’s discoverability.
Discover Moz Data
Trusted by leading brands to enhance visibility and drive success, Moz Data provides the industry's most respected metrics, now enhanced with AI. Optimized rankings data and SERP features from STAT Search Analytics, powered by Moz Data, are now available in Moz Pro.
Discover SEO Insights
Stay ahead by accessing Moz's proprietary metrics like Domain Authority™, Page Authority, and Brand Authority™ for analysis into your website's performance and SEO opportunities.
Discover High Impact Keywords
Optimize your keyword strategy efficiently with our updated Explore by Keyword feature, powered by Search Intent from Moz AI, for precise, time-saving insights on high-impact keywords.
Discover Your Competitors
Stay ahead of rivals by integrating competitive research insights into Keyword Explorer and start to dominate the SERPs.
Discover Your Next Client
Streamline your pitching strategy by leveraging Domain Search Theme to grasp potential clients' website search relevance and Domain Keyword Topics
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Discover why experts trust Moz Pro
Sean McVay
Director, Demand Generation & Customer Acquisition at Virtru“Moz Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic.”
Jason Nurmi
at Zillow"Moz Pro gives us the data we need to justify our projects and strategies. It helps us track the ROI of our efforts and brings significant transparency to our industry."
Jason Dodge
Founder & CEO at BlackTruck Media + Marketing"Our team is trusted by brands to elevate their online visibility and we rely on the invaluable resources Moz Pro delivers. With access to extensive datasets for thematic keyword research and competitive insights, our team is equipped with the confidence to create impactful SEO and content strategies. We have a high degree of trust in Moz's data which plays a pivotal role in our ability to drive success for our clients."