Ranking and Visibility

Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and branded search.

When you establish a distinct and powerful brand identity, your business can protect itself from the competition in much the same way a moat protects a castle. Learn how to build a strong brand moat with SEO in this blog post.

Ongoing efforts with elements like updates, photos, and review responses show that your institution is an active, welcoming one that cares to be found and chosen by neighbors. Learn how to optimize your place of worship’s Google Business Profile with Miriam’s eight tips.

In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.

AI Overviews is meant to quickly deliver information to searchers, but it is delivering misinformation that ranges from plain bizarre to perilous to public health. Miriam rounds up some of the oddest AI overviews that have been spotted, explains why we’re being exposed to this feature and focuses on a famous reality-check anecdote.

In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice.

Explore the aftermath of Google's March Core Update and Spam Updates and uncover four major trends shaping the search landscape.

Discover the aftermath of Google's targeted crackdown on reputation abuse. Analyze significant losses, identify patterns, and investigate the impact it has had on major brands.

Discover how AI can revolutionize your marketing strategy by identifying gaps at every stage of the buyer journey.

Unlock the secrets of SERP dominance in 2024 with Tom Capper. Discover the evolving landscape of position one rankings and seize the opportunities amidst shifting trends in SEO.