International SEO — Whiteboard Friday
In this episode of Whiteboard Friday, Tanvir covers how to implement international SEO strategies on your site and how to successfully report on their effectiveness.
International SEO
International SEO is the art of making sure that your site ranks well in countries and languages where you actually do business. Common signals used to target your site are ccTLDs (which indicate what country a site is based in) and hreflang tags (which indicate language and sometimes region when a language varies by region).
Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
Learn About International SEO : What are the factors that influence international SEO rankings? Our free learning center gets you started in the right direction.
The International SEO Checklist : Dot all the "i"s in "international" with this handy checklist from Aleyda Solis.
The Guide to International Website Expansion: Hreflang, ccTLDs, & More! : If you're expanding your online business into international markets—or audiences—this is the guide you need.
How to Build Links for International SEO : You probably need links to rank with international SEO, but getting those links can be a different game. This webinar from Aleyda Solis shows you the basics.
International SEO Best Practices : Want a quick introduction to the basics of international SEO? Find all the terminology and technical considerations in our learning center.
Most Recent Articles on International SEO
Build a Business Case to Get an International SEO Investment Approved for 2024
Have you been wanting to get an international SEO investment approved? Dig into this article to uncover Adriana’s tips on how to build a business case to do so.
Going International: 15 SEO Steps for a Successful Expansion
Making the decision to expand to a foreign market is a challenging undertaking. Each market has its own specificities in terms of language and culture, different from your local market. This article will guide you through the different SEO processes needed in order to expand and conquer international markets.
How to Get Quick Results With SEO Sprints: The DriveSafe Case Study
Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO: SEO sprints consist of five steps, and they can be performed on a small budget inside a short period. The learnings from one SEO sprint are passed on to the next one, so you can reuse what worked efficiently.
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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We Need to Talk About Google's “People Also Ask”: A Finance Case Study
The team at iProspect started noticing that YMYL queries that should return local (UK) content in Google's "People Also Ask" results actually have a heavy influence from the US. They decided to analyze over 1,000 of the most-searched-for keywords in the finance industry to see how much of an issue this actually is.
5 Takeaways from Earning Links in 130 Countries
What can you do if link building opportunities are scarce in your country? Kerry Jones shares five solutions learned from building links in over 130 different countries.
The 15 Most Popular Myths About International SEO, Debunked
If you've been hesitant to start on a global site strategy, the obstacle standing in your way may be nothing more than a myth. Kaitlin McMichael explains the most common misconceptions in international SEO and what you really need to do to harness the power of the international market.
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The Guide to International Website Expansion: Hreflang, ccTLDs, & More!
International search expansion is one of the most confusing technical items in search marketing. This guide is here to help you navigate that expansion. Included are tips, data, link to an international tool, and a bonus international search troubleshooting guide!
Local Listings: How Canadian Retailers Stack Up and What You Can Learn
When it comes to local listings accuracy, Canada's top retailers are underperforming. A solid local SEO strategy requires superior depth, visibility, reach, and precision.
How to Use Content Marketing to Growth Hack Your Way Into the European Markets
Is your brand struggling to find traction in Europe and beyond? These growth hacks might help flatten the learning curve.
An Open-Source Tool for Checking rel-alternate-hreflang Annotations
With the increasing number of SEO directives and annotations available, and the ever-changing guidelines around how to deploy them, it is important to automate whatever areas possible. In this blog post I'm going to share an open source Python library which makes it easy to read the hreflang entries from a page and identify errors with them.
Why ccTLDs Should Not Be an Automatic Choice for International Websites
When it comes to the creating the best domain structure for international websites, the information is frequently cloudy and varied, and most authorities recommend using ccTLDs. Is that really beneficial, though? Liam Curley is here to clear things up.
Study: How Searchers Perceive Country Code Top-Level Domains
Should you use a ccTLD? Do people even know what they are? This study offers some surprising answers for SEOs and business owners who aim to connect with an international audience.
How to Win Big in International SEO: Assume Nothing (and Definitely Don't Stereotype)
The most important thing for anyone looking to do international SEO to know is: don’t make assumptions.