Video

Video is another way to reach and engage your audience. Whether you aim to show up in the video results or build a loyal following on platforms like YouTube, Instagram, or Facebook. Video is a vital part of your marketing strategy.

On-page Video SEO – Whiteboard Friday : How your video content, the video platform that you use, and your video webpage all contribute to the value of your on-page video SEO, with Crystal Carter.

The Best SEO and Digital Marketing Podcasts in 2024 : Check out our curated list of top digital marketing podcasts. These shows go beyond tactics and trends, offering a window into the lives and experiences of SEO professionals

How to Create the Most Basic Google Business Profile Video with Canva, Even If You’re Not Great At This Stuff! : How to create engaging videos step-by-step using Canva. Let your local business come to life on film!

Most Recent Articles on Video

The Best SEO and Digital Marketing Podcasts in 2024

By: Jo Cameron

September 26, 2024

The Best SEO and Digital Marketing Podcasts in 2024

Marketing Industry | Content Marketing | Video

Looking for a way to stay connected to the voices and perspectives in digital marketing? Do you learn from hearing and observing but don't get that experience when working from home? We've got you covered. Check out our curated list of top digital marketing podcasts. These shows go beyond tactics and trends, offering a window into the lives and experiences of SEO professionals. Discover the best SEO and Digital Marketing podcasts that capture the human side of search marketing.

By: Miriam Ellis

February 26, 2024

How to Create the Most Basic Google Business Profile Video with Canva, Even If You’re Not Great At This Stuff!

Local SEO | Video

Miriam takes you through how to create engaging videos step-by-step using Canva. Let your local business come to life on film!

By: Crystal Carter

December 8, 2023

On-page Video SEO – Whiteboard Friday

Whiteboard Friday | On-page SEO | Video

Your video content, the video platform that you use, and your video webpage all contribute to the value of your on-page video SEO. Learn more in this Whiteboard Friday with Crystal Carter.

2022 YouTube and Video SERP Result Changes

By: Dr. Peter J. Meyers

December 7, 2022

2022 YouTube and Video SERP Result Changes

Video | Search Engines

In mid-October, we noticed a drop in this type of video result, and that drop became dramatic by late-October. Did Google remove these video results or was our system broken? As it turns out, neither — video results have split into at least three distinct types (depending on how you count).

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Using Keywords in YouTube Videos: How to Get More Views

By: Nicole Hallberg

July 22, 2021

Using Keywords in YouTube Videos: How to Get More Views

Video | Keyword Research

The key to getting more views on YouTube isn’t to be special enough or loud enough to get noticed, but to tag your content with detail-rich identifying information, making it searchable for viewers already looking for videos like yours.

By: Miriam Ellis

May 17, 2021

Are You Ready to Sell Like QVC?

E-Commerce SEO | Local SEO | Video

Signs are emerging that we’re on the verge of the next online sales phase: video. Let's deconstruct what’s happening on QVC, and how and why you may need to learn to apply it as an SEO, local SEO, or business owner — sooner than you think.

By: Dr. Peter J. Meyers

October 14, 2020

YouTube Dominates Google Video in 2020

Video | Search Engines

In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition.

Finding Ideas for a Video Series or Podcast

By: Phil Nottingham

November 8, 2019

Finding Ideas for a Video Series or Podcast

Content Marketing | Whiteboard Friday | Video

Have you ever wanted to break into the podcast or video series scene, but get stuck at the ideation phase? Join Phil Nottingham as he explores how we can both uncover great ideas for a series and follow through on them in this Whiteboard Friday.

The ABCs of Video Content: How to Build a Video Marketing Strategy

By: Tyler Samani-Sprunk

July 25, 2019

The ABCs of Video Content: How to Build a Video Marketing Strategy

Video | Content Marketing

Despite all this hype, many small to medium brands still use very few videos in their marketing, if they use any at all.

By: Rand Fishkin

November 16, 2018

YouTube SEO: Top Factors to Invest In

Video | Whiteboard Friday | Advanced SEO

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared

By: Ann Smarty

June 6, 2018

Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared

Video

If you're entering the video marketing arena, limiting yourself to YouTube alone isn't a wise idea. But what other options are there, and how do they compare?

A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence

By: Ann Smarty

March 20, 2018

A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence

Video | Social Media

YouTube is a huge search engine in its own right, and growing your presence there can be valuable for your brand, your presence in organic Google SERPs, and more. Check out this guide that walks you through methods of setting up and growing your YouTube presence, as well as tool suggestions and pro tips along the way.

How Marketing Like Netflix Will Save Your Lead-Gen Strategy

By: Chelsea Scholz

December 8, 2016

How Marketing Like Netflix Will Save Your Lead-Gen Strategy

Content Marketing | Video

If the last few years have taught us anything, it's that people want their content ASAP and all at once. Improve your lead-gen strategy and conversions by axing webinars and marketing a bit more like Netflix.

The 2016 #MozCon Video Bundle Has Arrived!

By: Danielle Launders

October 17, 2016

The 2016 #MozCon Video Bundle Has Arrived!

SEO Events | Moz News | Video

Whether you missed MozCon 2016 completely or just wish you could relive it again and again, you're in luck: the MozCon 2016 Video Bundle is now available! Get a taste of the goodness with a free session by Joe Hall included in this blog post.