Howdy Mozzers! Welcome to Whiteboard Friday.
The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs.
We've included some of our favorite episodes here, and find the latest below. Enjoy, and best of luck with your SEO!
6 Ways ChatGPT Can Improve Your SEO : From on-page optimizations to technical SEO, AI can do more than create content. Supercharge your organic traffic with these tips from Moz’s SEO Director.
How to Win Potential Consumers with Customer Journey Mapping on Google : Learn about your potential customers and their conversations with Google by using the customer journey mapping method to provide them with the best content.
Crawled — Currently Not Indexed: A Coverage Status Guide : Understand the mysterious “Crawled — currently not indexed” status in the Index Coverage report in Google Search Console.
Time management is one of the toughest parts of any job, but in web marketing, it's impossible to do your job if you can't manage your projects. Since web marketers are wearers of many hats, it's helpful to collaborate, regroup, and organize often enough to keep on top of things. In th...
We all want to build up the reputation and authority of our websites and this week Rand discusses some competitive link analysis tips using Open Site Explorer. He talks about how to avoid some common pitfalls when trying to get similar links that your competitors have and give you a few good ideas on how you should be doing it. If you have any tips that you can share with the community on how you do competitive link analysis, please feel free to share those in the comments.
On this week's Whiteboard Friday, Cyrus from SEOmoz's very own SEO team gives some pointers on how to keep sites optimized for cells and tablets without breaking the bank or the brain.
This week Tom Critchlow from Distilled talks about the suggestions he has given to SEOmoz to improve our Google Analytics setup. These suggestions are as easy as adding events to specific user actions or as complex as adding all your domains into one Google Analytics account. Tom discusses why he thinks that these improvements will help SEOmoz and why you should be thinking about using some of these improvements in your setup. Below the video you will find some code snippets that we used to setup our Google Analytics account that should help you in your setup.
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About a year ago Google announced the release of the canonical tag to the SEO world. The canonical tag helps in solving issues with duplicate content by letting Google know that pages with the tag are copies of the original page. Now we can do this across different domains to let Google know where the original content originated from and give credit to the original content owner.
Last week, Rand discussed the importance of correlation data in general and how you can use it for SEO research. It's a lot easier to get things done if you know which tasks are high priority and which are low, and correlation data can help. This week, Rand finishes...
One of the most helpful aids in doing SEO is knowing what factors actually affect your rankings. It seems obvious on its face, but not everyone prioritizes their SEO work with the knowledge of how changes to a site and link profile actually affect the SERPs. It's important to at least have some heuristics to use in pursuit of higher rankings, and while it's not always easy, it is possi...
Sure, you know SEO like you know the back of your hand. You know how to linkbuild, and you know how to do keyword research. Of course you've got a lot of SEO knowledge - you've been watching these Whiteboard Fridays every week, right? Well, now it's time to get crackin'! Unfortunately, it feels like you never have enough time to get done all the things you know you should do. Maybe the...
Over the past couple of weeks Rand has been discussing the metrics available for link research and how to use them appropriately for different research situations. This week, he discusses some potential pitfalls in link...
We all know that, at first, it can be really difficult to decide what the most valuable link metrics are and when to use them. Last week, Rand outlined and defined a variety of metrics that are used to assess the respective values of domains, pages, and links between them. This week, he's back with the stunning conclusion: how to actually use these link metrics in your research and...
For both personal knowledge and client satisfaction, it's really important to be able to track SEO progress quantitatively as well as qualitatively. In a two part series beginning today, Rand is going to go over the definitions of some of the most popular metrics available right now, as well as the best ways to use metrics in your SEO analysis.
On this week's Whiteboard Friday, two members of the SEOmoz Help Team will walk you through some solutions to 5 of the most common SEO problems we see on the Help Team. They'll also let you know how to change your profile picture.
At the end of February, Google announced that it was updating its search algorithm to serve higher-quality results to searchers. The update has since been dubbed the "Farmer Update" due to the algorithm's new bias against what Google considers "sites which are low-value add for user...
This week we are thrilled to have a special guest joining us for Whiteboard Friday: Duane Forrester, a top-of-the-line SEO who went over to the other side of the fence and now works at Bing's Webmaster Project as the Senior Project Manager. Duane discusses Webmaster Tools, metrics, and some important and exciting news about sitemap quality thresholds...