Howdy Mozzers! Welcome to Whiteboard Friday.
The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs.
We've included some of our favorite episodes here, and find the latest below. Enjoy, and best of luck with your SEO!
6 Ways ChatGPT Can Improve Your SEO : From on-page optimizations to technical SEO, AI can do more than create content. Supercharge your organic traffic with these tips from Moz’s SEO Director.
How to Win Potential Consumers with Customer Journey Mapping on Google : Learn about your potential customers and their conversations with Google by using the customer journey mapping method to provide them with the best content.
Crawled — Currently Not Indexed: A Coverage Status Guide : Understand the mysterious “Crawled — currently not indexed” status in the Index Coverage report in Google Search Console.
This week, along with the Whiteboard Friday video, I've also included a pair of informative and hopefully, entertaining, charts. The video discusses why some companies in more conservative sectors or with more traditional ideas about marketing and PR shy away from social media and blog engagement, despite the many benefits those arenas can bring. It's a critique we hear not only from clients, b...
So - did the thread title get your attention?Cool, because the rest will be even better, I am NOT really "famous" but maybe a tad bit in my own niche, also please note that this is a true story and I am really the one in my videos, I actually thought this worked so well that I wanted to share with the "Moz family"Wh...
This week, Rand talks about moving websites. Aside from the usual 301'ing of urls, there are a few more steps one should take to make sure that all of their SEO efforts aren't lost when the move is made. MOVIE HERE Notes My Whiteboard Friday on 301'i...
This week on Whiteboard Friday, Rand talks about the "war" that happens in the spam game. He discusses how Google looks at link manipulation, how spammers combat this, and how should webmasters should consider a link to be white hat. ...
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Scott's somewhere in eastern Europe right now, so that means I'm fully at the helm of this week's Whiteboard Friday. In a break from the usual fare, this week Rand takes a step back and examines the search industry as a whole. He looks at how its made up, who does what & what questions you should ask yourself to see where you fit in. ...
This week, Rand talks about a topic that has been very prominent in the Q&A lately: geolocation. He talks about what the engines look for when trying to locate where your site is located, and offers some advice on how to optimize your site for your location. ...
Since Scott had to leave early on Thursday for his extended Labor Day vacation to Idaho, he's entrusted his golden video camera with me to produce this week's Whiteboard Friday. This week, Rand sits down with Lucas Ng, who currently lives in and does in house SEO for Fairfax Digital, in Sidney Australia....
While conventional SEM wisdom says to minimize the amount of flash used on any given site, there are specific industries where the imagery that can be conveyed through flash goes a long way towards getting and keeping a web audience. For example in the ski resort industry, pretty much type in ski <insert resort name here> and your organic listings will bring up a site that has a high p...
In the search to find the best ways to promote or drive traffic to your site, Google Image Search is often overlooked. While ranking for terms in Google Image Search is unlikely to ever bring you massive amounts of traffic a la Digg or StumbleUpon, the steps to optimize your images for Google Image Search are extremely simple, and the traf...
Tonight, like so many others in the U.S. and around the world, I am shaken by the horrific events at the Virginia Tech campus. With my little boy sleeping safely in the next room, thank god, my heart goes out to the families that lost their children - barely more than children - in this tragedy.Seeking news online, I came across a reference to a "grainy cell phone video" ...