Social Media For Doctors Office Help!
-
I have a client that I am doing web-work for...I recommended for him to claim his Facebook Place page as well as create a twitter account. He's a little skeptical and doesn't think that a doctors office needs a Facebook and twitter page. I strongly disagree with him and would like to show him some facts. Has anyone ever done social media for a doctors office before or know where I can get some good information?
Thanks in advance!
-
why not do a search on facebook and other web 2.0 media websites find pages from other doctor's offices or even similiar "professional" professions like laywers ,accountants etc. and show him those pages as examples. These pages do not have to be local doctors, lawyers. They can be from anywhere - even thousands of miles away. Show him what others are doing.
-
At a bare minimum this is a "Brand Grab" issue. As some people have mentioned here already, you want to have your name, and you want to get it yesterday. I have seen clients who waited to long, and now they have to settle for some string of characters that does not match the business name very well and is far from optimal.
As far as data goes, check out this article from earlier this year:
http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankingsBeyond that, it just comes down to creativity so far as how to use it.
Example: Ask them if they could they benefit form filling a slot where someone calls in a cancellation short notice (for most offices, that is just lost money). If the answer is yes, then note how if that slot opening was to be announced on Twitter and Facebook accounts, where clients were explicitly told is the place information like this will be announced in the future, someone might see it and call in "Hey, I saw the opening, can I bring my kid in today?". Happy clients, happy doctors. Now ironically, even if no one uses it, the fact that you offer it would make some people say "yet another reason why I like the doctors office I go to".
Brian
-
Grab appropriate social sites to gain control of the real estate.
Post all valuable content on the main website. If you believe that people will like for a doctor in the SERPs then that should be the focus of best content. If you think that they will get a doc from social media then it might be worth doing.
If the physician has bought into social media and has a practice that would look engaged there then you might try it. However if the Doc is an old fart like me he might look out of place on social.
-
Even if your client is not actively trying to build his practice, grabbing his social media sites is still recommended. What happens if another person grabs those names and begins using them? It can cause a headache for your client to explain to his/her patients the social media site is owned by someone else.
Worse, what if the owner of the social media account offers bad advice or otherwise acquires a negative reputation. A facebook or twitter page with the same name as the doctor's office could build the page to rank higher then the doctor's website is SERPs.
Another consideration is connecting with patients. You can reach out to patients via phone, mail and e-mail but people move and many may not remember to update contact information with their doctors. Social media allows patients to connect with the doctor rather then having the doctor's office to connect with the patient. A doctor's address/phone number change, vacation and other information can be communicated once via social media and reach many patients who otherwise might be missed.
-
I think everyone needs a social presence regardless of the the niche your in. I have worked with a number of orthodontists who have and understand the importance of social media. For example being there to remind followers about the importance of appointments, the best way to brush, what food to eat etc and the beauty of this is it can be done at a local level and find people who are within there catchment area.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google give more ranking weight for Shares for One Social Network over Another.
We are using BuzzSumo to explore the types of content that generate the highest number of shares per article. Does anyone have data to suggest that a share on Google+ carries more ranking weight than a share on Twitter or Facebook, or LinkedIn? We have seen a recent case with one of our client's competitors where they significantly grew their Google+ shares within a relatively short period of time and gained a higher rank for a key search phrase that my client is also targeting. Thank you, Rosemary Brisco
Social Media | | RosemaryB0 -
Yoast Social Accounts URL Section
Hi When you click: Social within Yoast plugin it defaults to 'Account' tab and displays a list of fields to enter your social media account urls. Sentence above list says: "To inform Google about your social profiles, we need to know their URLs. For each, pick the main account associated with this site and please enter them below" What does that mean exactly and does it effect links on the site etc or literally is just Yoast telling G ? Also if you have sub sites for different language versions (WP on Multi User setup), which in turn have their own language specific social media account versions , should you enter those urls in the sub site language version own Yoast plugin fields OR , as per "...pick the main account associated with this site and please enter them below" use the primary social account and not the language specific social account or just leave them blank ? Many Thanks Dan
Social Media | | Dan-Lawrence1 -
Social shares: A ranking factor or not?
Open Site Explorer lists them and every so-called SEO expert says social signals/shares are a ranking factor. Everyone but Matt Cutts, it would seem. So if they're not a ranking factor, why show them in Open Site Explorer?
Social Media | | Jeepster0 -
Problems with Google Analytics social tracking
Hi folks, Any GA experts out there available to help with a social tracking problem we've got? In short a client is using a ShareThis plugin, but the data we're seeing in GA doesn't correlate at all with the share counts showing on the plugin. Huge discrepancies in fact. Could do with someone taking a look at the page and seeing what part of the tracking code we need to update/fix. We'll make it worth your while. Please PM me if you can help. Thanks! Matt.
Social Media | | MattBarker0 -
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
Social Media | | rrad0 -
Does Twitter and Facebook feeds help SEO
For a new site, I want to feed in Twitter updates and Facebook posts onto the page. I regularly update these feeds. I'm using PHP to directly integrate with the two sites API and grab the data. Is this a good idea? Will it help SEO as its fresh content? Is it a good or bad idea to have a social media feed page on the site that grabs content from these sites?
Social Media | | gazza101uk0 -
Social Media Adult Websites
Hello, Do you recommend using the buttons (facebook, twitter and google +1) on pages with adult content? For adult seo marketing google uses this metric? Thanks, Stroke
Social Media | | stroke2